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Campaign tracking

UTM Campaign Builder

Create clean, consistent campaign URLs for analytics. Your links are built entirely in your browser.

No data leaves your browser

Campaign details

01 / INPUT

Existing query parameters will be preserved.

Quick presets

Platform, publisher or list.

Channel or marketing medium.

Use a stable name your team will recognise.

Optional keyword or audience.

Optional creative or link variant.

Tracking URL

02 / OUTPUT

Your URL will appear here

Add a destination and campaign details, then build the link.

How to use the UTM builder

  1. Paste the page you want people to visit.
  2. Add the source, medium and campaign name, or start with a preset.
  3. Copy the finished URL into your ad, email or social post.
  4. Use the same naming pattern across campaigns to keep analytics tidy.

What the parameters mean

  • Source identifies where traffic came from, such as Google or a newsletter.
  • Medium identifies the channel, such as CPC, email or paid social.
  • Campaign groups links into the same marketing initiative.
  • Term and content optionally identify audiences, keywords and creative variants.