Why we rebuilt from scratch
The old stafferton.co.uk site had been around for a while. It did the job but it was slow, hard to update, and did not reflect where the business is now. We wanted something that was fast by default, easy to maintain, and properly positioned around what we actually do - which is specialist SEO and analytics for property platforms and student accommodation operators.
We also wanted to practice what we preach. An SEO consultancy with a slow website is not a great look.
The tech stack
The new site is deliberately simple:
- Pure HTML, CSS and vanilla JavaScript - no frameworks, no build dependencies
- Self-hosted variable fonts (Plus Jakarta Sans and DM Sans) served as woff2
- Hosted on Cloudflare Pages - global CDN, free tier, sub-second deploys
- Contact form powered by a Cloudflare Pages Function with Resend for email delivery
- Zero cookies, zero tracking scripts on load
- Stylesheet loaded asynchronously to eliminate render-blocking resources
The simplicity is intentional. No WordPress, no plugins, no database, no attack surface. Just files on a CDN.
Core Web Vitals
We ran PageSpeed Insights on launch and hit 100 across all four metrics on both mobile and desktop.
For a site that is supposed to demonstrate technical capability, anything less than 90 would have been embarrassing.
What is coming next
The site is live but not finished. On the roadmap:
- A proper tools directory - DNS lookup and other free SEO utilities
- More blog content covering PBSA marketing, GA4, and technical SEO
- GA4 analytics added using a cookieless, consent-mode-v2 approach
- Migration to Astro for proper component-based templating
In the meantime, if you want to talk about SEO or analytics for your property platform or student accommodation business, get in touch.